VM & Display Show 2014
A bird’s eye view of the show from the balcony.

Now in its 24th year, the VM and Display show  is the longest running exhibition in the industry. The three-day event showcases new and regular exhibitors, displaying the latest products, trends and technologies intended to entice today’s consumers.

The show covers everything within Visual Merchandising  such as Mannequins, Printing Materials, Christmas Decorations, Display Services, Props, Design, Graphics, Bust Forms, the list goes on.

New for this year was the ‘Underground Network’  an area dedicated to up and coming talent from the industry. One that particularly stood out for me was www.annierickardstraus.com, a lovely lady who specialises in lettering and animation, a lot of her work so far has been for wall treatments for retailers such as Heals and hospitality etc.

Throughout the rest of the show Mannequino really caught my eye with their pop-up mannequins constructed from plastic that almost ‘zips’ together. They are far cheaper than a conventional mannequin and far easier to transport and store.

Having seen so many futuristic mannequin styles at Euroshop, Dusseldorf (see February’s blog), I didn’t think there could be many more styles around, but the mannequins by Panache also really caught my eye. These featured a see-through lattice work and sections of clear acrylic through which the light can shine.

Panache Mannequins

The work of Solus Lighting was very well presented and shows how well their lit trees suit a variety of situations within retail and hospitality.

Solus Lighting

Blacks Visual merchandising stood out from a distance with its brightly coloured stand, displaying a range of textured surfaces and finishes used throughout retail outlets nationwide.

Blacks

DZD demonstrated how strikingly simple a display can be by dressing their stand in lengths of sisal rope dressed in coloured rags. The effect was very eye catching and incredibly cost effective at less than £20 per piece.

DZD

All in all the show was a hive activity and fresh ideas, I came away feeling inspired. In comparison to Euroshop this was a lot more manageable and easier on the feet. I’d recommend it to any freelancer or creative to keep up to date with the latest developments of the retail industry.

 

Discussion

Comments (1)

  1. I never knew there was an exhibition held in london for VM!
    I love how Visual Merchandising is changing with all the recent technology!
    Im a Swedish Fashion & VM Blogger, would be awesome if you could check out my blog 🙂

Leave a reply

Your e-mail address will not be published. Required fields are marked *